Bella Kliniken needed help to strengthen their digital presence. The work with Bella Kliniken was therefore based on implementing a data-driven process in their advertising strategy on Google Ads and with a strong focus on search engine optimization. When we started the project, we quickly realized that there were areas that needed to be improved on the website to increase conversion and therefore we started the project by A/B testing some hypotheses that turned out to have a big impact on their conversion rate.